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Care+
Designing a solution to help women track their own period journey and form a community with Care+ users
My Responsibilities
Context
Problem Statement, Data Collection, Data Analysis, Ideation, Research, UI Design, Testing, Wireframing, Prototyping, Heuristic Evaluation, Geurilla Usability Testing
Individual semester class project under Prof. Sunyoung Kim
(Sept 2022 - Dec 2022)
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Tools
Figma, Procreate, Miro, Canva
Project Overview
THE PROBLEM
ROLE
UX/ UI Designer
TASK
Design a new period app integrating social features to connect with Care+ users
THE GOAL
Design a period app for women to track, share, and learn about their period journey
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Many women do not have a support system to learn, understand, and confide in their period issues.
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Period stigma, loneliness, and lack of period education are common problems that are not properly addressed.
DATA COLLECTION & ANALYSIS
📝 Sample Interview Questions
In the first step of collecting data, I brainstormed different questions before interviewing the participants. I crafted around 20 questions, and the main topics are productivity, health/wellness, and relationships. Here are some sample questions:
Relationships
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How do other people react when they know you have your period?
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What do you think your relationships would look like if you never had periods?
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How often do you talk about your period issues to your friends/family members?
Health/Wellness
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Has your menstrual/period cycle changed throughout the years?
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Are there methods you use to relieve and decrease period pain?
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How often do you exercise while you have your period?
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Does your diet change while you have your period?
Productivity
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Are you usually able to get your daily work done while having your period?
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Does your period change your daily routine?
📝 Survey
Next, I created a list of survey questions to collect data from a large pool of people. I crafted 20 questions, and instead of sending the survey to the same 3 young women I interviewed, I sent it to 12 different women in different age groups. Here are some sample survey questions + results.
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Survey Summary
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12 people completed the survey
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20 questions provided
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Baby Boomer and Gen X women have more conservative views regarding period issues
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Millennial and Gen Z women are more open to using a period app
Default Report Summary
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12 people completed the survey
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20 questions provided
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Mixed results were the most surprising
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Each individual has different needs and perspectives on menstruation
🗂️ Affinity Diagram
Next, I revisited the questions I asked my housemates, and extracted meaningful information from my interviews, and sorted them into 3 groups (Each group is from each housemate).
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After, I divided the 3 groups into 6 categories (Productivity, Period Effects, Treatment, Period Changes, Age, App Opinions)
Affinity Diagram Summary
While sorting out the post-it notes, it was interesting to see the similarities and differences of the three housemates I interviewed. The sorting process gave me a better perspective of menstruation.
IDEATION
👩🏻 Creating Personas
After gathering data, I had a better idea of who the target audience could be for potential Care+ users. I created personas of 2 young women, one who's a student, and another with a full-time job.
📝 Storyboarding
After creating the personas, I created the storyboards to illustrate how both women might use a period app in different scenarios.
PROTOTYPE & TEST
🖊️ Lo-Fi Wireframe Sketches
At this point, I started sketching different ideas for the layout of the app. Throughout creating the low-fidelity wireframes, I initially had the idea of splitting the app into 4 pages: Chat, Calendar, Track, and Reminder
🖊️ Mid- Fidelity Wireframes
Taking the lo-fi wireframe sketches, I digitized them and added just enough information for users to be able to navigate through the pages and complete tasks I would present to them during usability testing.
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